Target high-value audiences in the Netherlands and Belgium through trusted media in cycling, outdoor and winter tourism.

skier cyclist hiker in the mountains
skier cyclist hiker in the mountains

MEDIA MARKETING BENELUX

WHAT WE DELIVER

We create targeted media exposure for tourism destinations and sport brands across print, digital and event channels. From brand awareness in travel planning phases to audience engagement in niche sports markets.

MEDIA CHANNELS

  • PRINT

High-trust editorial environments with strong attention and long reading time.
Ideal for destination storytelling and brand credibility. Using big visuals for maximum inspiration.

  • DIGITAL

Content-led campaigns across high-reach platforms. Built for visibility, engagement and traffic generation.

  • EVENT MEDIA

Direct exposure to active consumers in real-world sports environments.
High impact, high engagement.

  • INNOVATION

Interactive formats including Augmented Reality and enhanced content experiences.
Designed for attention and memorability.

MEDIA PORTFOLIO

WINTER SPORTS & WINTER TOURISM

For winter destinations, ski resorts and snow sports brands.

OUTDOOR & ACTIVE

  • FarOut Magazine (Print)

  • FarOut.be

  • Big Running & Walk Event

For hiking regions, nature destinations and active travel brands.

CYCLING TOURISM

For cycling destinations and bike tourism brands.

WHY MEDIA CONSULT BENELUX

  • Direct access to Dutch & Belgian travel audiences

  • Trusted editorial media brands

  • Strong niche focus: cycling, outdoor, winter sports

  • Multi-channel exposure across print, digital and events

  • Built for awareness, engagement and travel activation

PLAN YOUR CAMPAIGN

Reach the right audience at the right moment

Get in touch
Media Marketing
Audience Marketing

SCROLL DOWN FOR OUR MEDIA OVERVIEW

WintersportGids for tourism, sports brands, hotels - all in print and online

1X ANNUAL PRINT EDITION (NOV-APR)

A broad winter tourism title that goes beyond skiing only. It covers the full scope of winter tourism, including winter hiking, fun sports, wellness, gastronomy, and cultural and historical aspects of destinations and tells you all over the best products for your next winter experience. This reflects modern winter travel: active, nature-based, and experience-driven.

The title is published in both Belgium and the Netherlands, reaching a relevant cross-border audience. The annual print edition, supported by AR elements, delivers strong editorial credibility.

WINTERSPORTGIDS.COM

The online platform supports inspiration and planning throughout the season. WintersportGids offers a cross-media package that engages audiences across the full winter tourism journey in the Benelux.

Marketing features include:

  • Print marketing

  • Augmented Reality integration

  • Online marketing

  • Content Production

  • Newsletter

  • Social Media

Click to view WintersportGids Printedition

WINTERSPORTGIDS

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  • WintersportGids 30 Years - Cover 2025-2026

    WintersportGids 30 Years - Cover 2025-2026

  • Summary of WintersportGids topics

    Winter has some much to offer, from skiing to culture and fun sports to gastronomy and nature experience.

  • Ortovox advertising winter equipment

    Ortovox winter equipment: dray your line!

  • Two skiers decending a snowy ski slope in the mountains with a cable car

    Skiing

  • Ski holiday in Seefeld, Tirol, Austria including nordic skiing

    Wintervakantie in Seefeld in Tirol. Skiën, langlaufen en toffe winteractviteiten.

  • Leki ski poles advertising

    Leki - the perfect match

  • WintersportGids Gear Guide with a selection of Must Have Products

    WintersportGids Gear Guide with a selection of Must Have Products

  • Lady in infinity pool overlooking the mountains

    Geen wintersport zonder heerlijk ontspanning in de wellness

  • Couple winter hiking in the Ardennes near Bastogne

    Winter hiking more and more popular during winterholidays

  • Sudtirol winteractivities

    Sudtirol winteractivities

  • Sudtirol winteractivities

    Sudtirol winteractivities

  • Hotel and accommodation overview for winter- and ski holidays

    Hotel and accommodation overview for winter- and ski holidays.

  • Nachtwandeling in de Alpen onder sterrenhemel

    Nachtwandeling in de Alpen onder sterrenhemel

A promotional flyer for outdoor activities and magazine subscription. The top section lists outdoor activities like hiking, running, biking, outdoor, and nature. The left side features a magazine cover titled 'Far out' with a woman diving into a lake surrounded by mountains. The right side has magazine articles and product images. The black side panel on the right provides details about the magazine's outdoor print edition, including frequency, eco-friendly printing, readership, and contact information.

1X ANNUAL PRINT EDITION (APR-OCT)

FarOut is a tourism platform focused on active travel and experiences in nature. Offering a wide range of activities such as hiking, biking, mountain sports, family-friendly fun sports and nature experiences.

The content is built around inspiration and discovery: authentic places, local stories, and practical ideas for travelling. It reflects a modern way of travel—active, outdoor-oriented, and experience-driven.

Published in Belgium, Farout reaches an interesting audience of active travellers. The annual print edition delivers strong editorial value and credibility.

FAROUT.BE

The online platform supports ongoing inspiration and planning throughout the season. Together, print and online form a cross-media platform that engages audiences across the full outdoor season.

Marketing features include:

  • Print marketing

  • Online marketing

  • Content Production

  • Newsletter

  • Social Media

FAROUT

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  • FarOut Cover 2026

    FarOut Cover 2026

  • FarOut Print Flyer

    FarOut Print 1x annual edition

  • FarOut Online Flyer

    FarOut Online

  • FarOut is Member of 1% of the planet

    FarOut is Member of 1% of the planet

  • Passeiertal Hiking

    Passeiertal Hiking

  • Produt Test

    Product Test

  • Trailrunning in Wipptal Austria

    Trailrunning in Wipptal Austria

  • Teva product review

    Teva product review

  • FarOut Gear Guide

    FarOut Gear Guide

  • Grossglockner Hochalpenstrasse

    Grossglockner Hochalpenstrasse

  • Tourism in St Anton am Arlberg

    Tourism in St Anton am Arlberg

  • Bike adventure Africa

    Bike adventure Africa

  • Bikepacking and Bike adventures

    Bikepacking and Bike adventures

  • Nature in the mountains

    Nature in the mountains

  • Hiking Tips

    Hiking Tips

  • Rock Climbing

    Rock Climbing

  • Company visit

    Company visit

Poster promoting cycling tourism with magazines, cycling equipment logos, and a group of cyclists riding outdoors.

LEADING CYCLING PLATFORM IN BENELUX

WielerFlits.nl & WielerFlits.be are the leading cycling platforms in the Benelux. The sites offer daily reach among highly engaged cyclists and enthusiasts.

The platform is a trusted voice in both pro racing and recreational cycling, delivering consistent traffic, authority and audience relevance.

The online marketing mix — including display, branded content, podcasts, and sponsorships — drives measurable visibility and demand for destinations and sport brands.

Together with Wielerflits Magazine (print) and the online channels Wielerflits engages audiences all season long in Belgium and the Netherlands.

Marketing features include:

  • Online marketing

  • Content Production

  • Newsletter

  • Social Media

  • Win actions

  • Liveblog Sponsorships

  • Podcasts

WIELERFLITS.NL .BE .APP

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  • Wielerflits flyer

    Wielerflits.nl .be .app the leading online platform for cycling fans in Belgium and the Netherlands

  • Overview page Fietstoerisme-category at Wielerflits

    Bike Tourism, one of the main categories at Wielerflits

  • E-MTB in Ischgl

    E-MTB in Ischgl, Sivretta Bike Arena

  • Gravelbike in het SalzburgerLand

    Gravelbike in het SalzburgerLand

  • Screenshot Wielerflits.nl - Materiaalzone

    Gear Zone Section at Wielerflits highligts latest gear news and products.

  • Roadbike cycling in the wineries of Crans Montana

    Roadbiking in the wineries of Crans Montana, Switzerland

  • Screenshot Wielerflits with Tadej Pogacar on his time trial bike

    Top sports news: Tadej Pogacar on his time trial bike

  • Screenshot Voie Bleue cycling in France

    Cycling Tourism: Voie Bleue cycling in France

Three cycling magazines stacked, with the top one featuring a group of cyclists riding on a dirt trail under a blue sky and the headline 'winter klaar'.

4x PREMIUM PRINT EDITION EACH YEAR

Started as RIDE Magazine, is now WielerFlits Magazine. A a premium cycling magazine that’s published each season (March, May, Sept, Nov) in the Netherlands and Belgium.

WielerFlits Magazine covers top sports news & insights, cycling gear innovations and inspirational cycling tourism destinations for your next bike adventures - on the road & off-road.

It connects directly with a highly engaged cycling audience. The magazine offering combines print authority with strong branded content, partnerships and targeted campaigns

Marketing features include:

  • Print marketing

  • Content Production

  • Gear Zone

  • Tourism Destinations & Famous Cycling Spots / Climbs

Extending your print campaign with digital features? No problem together with Wielerflits Online we reach your target group in every step of their customer jourey.

WIELERFLITS MAGAZINE

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  • Covers of RIDE Magazine, now known as Wielerflis Magazine

    Covers of RIDE Magazine, now known as Wielerflis Magazine

  • Fotospread met titel Tour voor het volk

    Tour de France a prominent topic in the summer edition

  • Gravelbikers in the mountains

    Gravelbikers in the mountains

  • Article: a day full emotion with Mathieu van der Poel

    Mathieu van der Poel

  • Article about downhill mountainbiking in Wallis

    Downhill mountainbiking in Wallis

  • Cycling in Austria

    Cycling in Austria

  • Gear Zone in magazine

    Gear Zone (Materiaalzone) is great for product placement!

  • Cycling in Trentino

    Cycling in Trentino (1)

  • Cycling in Trentino

    Cycling in Trentino (2)

  • Cycling Hotels

    Cycling Hotels

  • Article Sankt Anton am Arlberg

    Alps adventure in Sankt Anton am Arlberg

  • Magazine spread with different cycling routes around Bern, Switzerland

    Cycling routes around Bern, Switzerland

  • Col de la Loze in Brides-les-Bains

    Col de la Loze in Brides-les-Bains

  • Les Menuires

    Summer and biking in Les Menuires

  • Wielerflits Magazine cover

    In May 2026 Wielerflits Magazine is the new name replacing former RIDE Magazine powered by Wielerflits

Crowd of cyclists at a bike event with flags and tents, promoting a Mega Bike Event for passionate cyclists.
A group of runners participating in a large run and walk event under a pink inflatable arch with the words 'LET'S GO!' during daytime. Spectators line the sides of the street, and trees and buildings are visible in the background.

EVENT MEDIA MARKETING

LOOKING FOR IMPACT BEYOND TRADITIONAL MEDIA?

Activate your destination or brand where intent peaks… around cycling and running/walk events!

ON-SITE EVENT MARKETING

Sponsorships, booths and direct engagement

EVENT MEDIA MARKETING

Extend your campaign with wide digital presence on web, newsletter, and social. Driving reach and enabling great exposure.

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Get In Touch

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